User Testing: Get out of the building

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In The Pocket

Sassevaartstraat 46/401 · Gent

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The central theme of the first ProductTank Belgium meetup is ‘user testing’, a topic of interest for anyone in the product field. As Steve Blank puts it: “the key to succes: get out of the building!”. And as with any good oneliner, that’s easier said than done. In The Pocket is happy to host this first ProductTank Belgium meetup. We’ll start at 19h, drinks will be provided.

First up is Aron-Levi Herregodts. He is an innovation manager at imec.livinglabs and will present the story of ‘Hello Jenny!’, a multidisciplinary project with the main challenge to address social isolation among the elderly. The project was executed in close collaboration between imec, UGent, Digipolis, OCMW & Stad Gent. The approach followed the true living lab methodology: 1) explore the problem space with all relevant stakeholders, 2) co-design a prototype with end-users, 3) test and iterate in a real-life context.

Taking UX Research out of the corporate building: our second speaker is Peter Gevaerts, UX Researcher at BNP Paribas Fortis. After professionalising and intensifying the research activities in the past years, the research team of the bank now takes the opportunity to get out of the headquarters, to go and meet customers at local branches, in their regular shopping context or even at their home. Peter will tell us about their adventures out of the building.

Our final speaker is Thijs Van de Broek; digital strategist at In The Pocket and an expert on user testing. He’ll talk about integrating user testing in agile product development and how to overcome some of the common challenges.

To wrap up the meetup, we’ll have a group discussion on a couple of bold statements about users testing.

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