Past Meetup

1st Annual World Product Day

This Meetup is past

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#ProductTank Bellevue is celebrating #WorldProductDay with our biggest MeetUp yet!

Join us for networking & a series of speakers as we celebrate the first annual World Product Day. Food and drink will be provided.

This is a special ProductTank with two speakers!
- Ron Lichty: As a product owner, how to get your development team to love you
- Will Fraser: Continual customer-driven innovation

Talk 1:
Product Owners: How to Get Your Development Team to Love You
Presented by Ron Lichty

Effective, experienced technical product management is crucial to make software development hum: Engineering and Product Management should be symbiotic.

There are drivers that can cause product managers and product owners to engage and motivate their teams to delight customers - or to distract and dishearten their teams.

Here are 16 ways to engage and motivate product teams - to ensure that together you delight customers!

- Delighting customers is the metric to which we should manage
- Delighting customers relies on tight collaboration between product managers, product owners, and developers
- Product managers and development leaders are uniquely positioned to, together, motivate product teams
- Product managers and product owners are uniquely positioned to connect the dots

About the speaker:

Ron Lichty has, for 30-plus years, championed delighting customers. He believes that strong product/engineering collaboration is essential to achieving that goal. Ron co-authored the Addison-Wesley book Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams ( and coauthors the periodic Study of Product Team Performance (

Ron spent seven years as a programmer, two years as a product manager, and 25 years managing product and development organizations at all levels - at companies ranging in size from tiny startups to Charles Schwab, Stanford and Apple - to VP of engineering, VP of product and CTO.

He now consults across that realm, taking on interim VP Engineering roles, advising executive leaders how to untangle the knots in their product development organizations, training teams in agile, training managers in managing software people and teams, and coaching development teams and executives in making software development hum. (

Ron has long been a popular speaker at product, development and agile meetups and conferences. [masked]


Talk 2:

Continual customer-driven innovation: how platform dependency, strange API calls and support requests lead to a new product
Presented by Will Fraser

Will is going to share stories of surviving a near-death pivot, having only 5 days to do product discovery and validation, and some surprising ways SaaSquatch discovered what customers really wanted.

About the speaker:

Will Fraser is CEO and co-founder of SaaSquatch. He studied electrical engineering and business before starting his first company. Since becoming an entrepreneur he has worked with some of the world’s largest companies to help them build digital growth channels that have touched many millions of people around the globe.


• 6:00 - 7:00 General Networking
• 7:00 - 7:40 Speaker: Ron Lichty w/Q&A
• 7:40 - 7:50 Break
• 7:50 - 8:30 Speaker: Will Fraser w/Q&A
• 8:30 - 9:00 Further Networking

**Special thanks to our sponsor Extend ( for providing the venue and food.**