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How to write product messaging that piques customer curiosity

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ProductTank Bellevue is back with our first talk of 2019!

Building a product is a very involved and arduous process. It starts with understanding what your customers want and being able to communicate the value your product will offer.

Products that sell well generally solve a real problem for the customer. But, how do you position your product in a way that will pique a customer's interest and garner attention?

In this talk, you'll hear sales copywriting tales from the trenches and lessons learned. You will leave with actionable steps on crafting an effective product message that will pique interest, get your customers attention, and hopefully lead to your customers wanting to buy your product.

These actionable steps are drawn from my experience in mentoring, coaching and managing Sales Development teams and being the manager of Demand Generation at Auth0


Rachael Tiow (https://www.linkedin.com/in/rachaeltiow/) currently leads the Demand Generation team with sales messaging to help the Account Development and Account Executive teams globally build the pipeline and close more deals.

Previous to Marketing, Rachael pioneered outbound prospecting at Auth0 and has lead several account development teams to drive pipeline and increase the average selling price.

Rachael’s transition from Sales to Demand Generation Marketing happened when she realized that there is more to marketing then attending trade shows. There are immense opportunities for sales and marketing to collaborate and consistently deliver and exceed revenue goals year over year.

Rachael lives in Seattle and loves surfing, jiu jitsu, and making people laugh with her analogies!


• 6:00 - 7:00 General Networking
• 7:00 - 7:40 Speaker: Rachael Tiow w/ Q&A
• 7:40 - 7:45 Break
• 7:45 - 8:15 Lightning talks
• 8:15 - 8:30 Further Networking

Food and Drinks will be served.

Lightning Talks!

For the lightning talk session, anyone can come and speak on a product-related topic. Come share with the community. Talks will be a max of 10 mins and are completely free-form. No slides or anything are necessary, though you can use slides if you like. Submissions will be taken on the spot!

Special thanks to our sponsor Auth0!

Auth0 provides a universal authentication & authorization platform for web, mobile and legacy applications. Learn more at https://auth0.com