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Mastering the Art & Science of Roadmapping

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Stephen W. and Cortney
Mastering the Art & Science of Roadmapping

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About this meet-up
In this meetup, we’ll hear from two accomplished product leaders about their experiences creating and managing a product roadmapping process. Roadmapping is a delicate blend of art and science that every product manager must learn to master - from gathering stakeholder feedback, to prioritization, to a continuous cycle of communication. Join this live presentation and Q&A to learn:

  • Why do we need a product roadmap? What makes an effective roadmap?
  • Processes and cadence of roadmapping
  • Tools used for developing a roadmap
  • Communication of the roadmap
  • Top lessons learned and common mistakes

Agenda
5:00 - 5:10 pm Hello & Intros
5:10 - 5:40 pm Moderated presentation
5:40 - 5:50 pm Q&A
5:50 - 6:00 pm Open Mic

Speaker Bios

  • Jeff Dixon, AVP Digital Product Management & Development at AT&T. Jeff has led online marketing, sales, account management and support across AT&T’s digital properties for the past eight years. As a GM, he has been responsible for several functions, including strategy, data & analytics, product management, UX/design, and development. Before joining AT&T, Jeff worked as a group product manager early in Amazon’s growth. More recently, Jeff worked at a venture-backed start-up and bootstrapped his own location-based mobile game company. Jeff has an MBA from University of Virginia and an engineering degree from Dartmouth College.
  • Cortney Jacobsen, Director of Product, Customer Experience at Spring Health. Cortney has been in product management for over 20 years, in media & entertainment, ecommerce, and health & wellness. She has worked for Amazon and Disney, as well as a handful of start-ups, including one of her own for a brief moment. She currently leads Product for Spring Health, a provider of integrated mental health solutions for employers. She enjoys building strong PM teams, creating product strategy, and working with cross-functional stakeholders.
ProductTank Bellevue
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