ProductTank Berlin #6: How to create & sell a great vision

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For most product managers a great product vision is one of the key ingredients for building a great product. Even more in an agile development environment it helps the product teams to have enough freedom to make their own decisions by at the same time following the right path.

But even if you mastered the difficult task of creating a compelling product vision it is often extremely difficult to sell and communicate it in an equally compelling way.

We are very happy to announce that with Alex Osterwalder and Jens Otto Lange we have two great speakers that will tell you about their approach on creating and selling a great product vision.

This time Fyber will be our host, space is limited, so register now for Product Tank Berlin #6.

Alexander Osterwalder

Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. His talk will be about how to design and test new value propositions.

Dr. Osterwalder invented the “Business Model Canvas,” the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD. Follow him online @alexosterwalder.

Jens Otto Lange

Since 15 years, Jens Otto Lange supports interdisciplinary teams to create innovation for the digital world. Focussing on customer and user needs, Jens facilitates co-creation workshops, trains teams into Design Thinking and coaches innovation initiatives - for clients like Airbus, Axel Springer, Beiersdorf, CoreMedia, Info AG, Impulse, Otto, Austrian Lotteries and TUI.com (http://tui.com). Jens' talk will be about: Co-Design Your Vision - Applying service design thinking to craft a compelling vision.

Jens studied communications and industrial design at the University of Arts in Berlin. He started his career as a design consultant and immigrated into the digital world in 1997 as a start-up founder. Jens is a certified Design Thinker (D-School Potsdam), Scrum Product Owner and Innovation Games© Facilitator for Customer Understanding. In addition, he is co-organizer of Service Design Hamburg, Design Drinking Berlin and the Agile Game Lab Berlin.