It's all in the numbers...is it really?
In order to prioritize different ideas or to figure out which prototype performs best, we all like to look at our KPIs, A/B tests, funnel analyses and so fourth. Numbers tell the truth, so what is the catch? Data-driven product management can be really insightful, if done correctly. Join us and the following speakers to learn more about this crucial part in product management - and bring in your personal experience by joining in the discussion.
This ProductTank is proudly sponsored by Fonpit (http://fonpit.com/).
Stuart Frisby: Pitfalls of Data-Driven Product Development
My name is Stuart Frisby, I am the Principal Designer at Booking.com (http://booking.com/) in Amsterdam.
I come from Nuneaton, England. I studied Japanese & International Business at John Moores University in Liverpool and Seinan Gakuin University in Fukuoka.
When I'm not trying to make the world's best accommodation website better I enjoy playing the guitar (poorly), taking photographs (also poorly) and exploring Amsterdam, this city I am so lucky to call home.
Dripto Sinha: Data-Driven Product Management: The Good, the Bad and the Ugly
Dripto hails from Toronto, Canada. He has extensive product management experience in e-commerce, marketplace and enterprise applications within the automotive supply chain and is senior product manager at ImmobilienScout24 (http://www.immobilienscout24.de/). Data driven and strategic in nature, Dripto strives to develop a deep understanding of customers, market forces and technology trends. He is an avid mountain biker and a huge Borussia Dortmund fan.