ProductTank Berlin #19: Experiment-Driven Product Design

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Product experimentation can help your company build the most desirable version of your product: the one that users want. Not only is it crucial for decision-making, but it also builds consensus across teams and stakeholders.

Great experiments can kick off a virtuous cycle: they inspire others to question their own assumptions, and that in turn locks in a culture of hypothesis thinking that spreads through an organization. As you run more tests, collect more data, and include more people in the process, a whole new set of challenges starts to appear.

Join us to hear about how your company can experiment and adopt a data-driven mindset. We will also explore what our speakers have experienced to be the most important obstacles and how they overcame them.

Eleanna Sbokou, Product Owner Experimentation from HelloFresh Global will speak about how experimentation has evolved @ HelloFresh over the past couple of years, give an overview of their company-wide process and a few examples of successful experiments that got rolled out.

Prior to entering the world of digital experimentation, Eleanna was mostly working with digital agencies, focussing on content and influencer marketing as well as broader growth strategies. With an academic background in chemical engineering, she has always enjoyed dealing with numbers and believes in data-driven decisions; The world of digital experimentation brings together aspects of both her academic and prior professional experience, that's why she's so passionate about it!

Robiert Luque will talk about how companies should build a data strategy before making any decision on how to understand data and how data should be part of any company’s DNA.

Born in Cuba, Robiert started his career as a software developer before getting into Graphic Design and Visual Communication Design when he moved to Berlin. After a few years, he got the opportunity to take on a Product Manager role for the mobile team at the HolidayPirates Group. He’s now leading the Core Product team.

Important! Please read!

To get in you must register for the event on Meetup and register again at the venue - you will then be shown to the meeting room. Thanks!

6:00 PM - Doors open, food and drinks! (please arrive before 7pm)
7:00 PM - Hello (from PT and Optimizely)
7:15 PM - Eleanna Sbokou
7:45 PM - Robiert Luque
8:15 PM - Q&A
8:45 PM - Networking & drinks