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ProductTank Birmingham - January 2017

  • 4 days ago · 6:30 PM

Research methods and when to apply them

We are kicking off 2017 with a requested topic from our membership. We will be looking at how to practical user research methods and when to apply them.

We are pleased to welcome two speakers on this topic to deliver a rounded talk on this topic. 

Luiza Frederico is a Strategy Associate at 383 Project; her background is in product design and innovation strategy. She is passionate about user research and designing products and services that will improve people’s lives.

Holly Emblem is a Lead User Analyst at 383 Project; her focus is at 383 Project is on analytics and quantitative research, focusing on how to improve user experience and conversion.

Luiza and Holly work with qualitative and quantitative research respectively and will be doing a talk together about how and when to apply specific research methods. They will share examples from real life projects and key learnings from their work. 

Join or login to comment.

  • Rupi D.

    First ProductTank talk and looking forward to the next. Great mix of people and brilliant space. Thank you Keji for hosting.


  • Kerry G.

    Really enjoyed the research methods presentation and it has given me lots of ideas for one of my products- thanks Luiza and Holly! It was also great to meet other product people, I had no idea there were so many cool roles/companies/product things going on in Brum! :) Will you be sharing the slides?

    1 · 3 days ago

  • Monica T.

    Excellent user research presentation by Luiza and Holly at 383. Great to meet others in the Birmingham product community. Sorry I had to leave early - next time I'll stay for the post-chat!

    3 · 3 days ago

    • Keji A.

      Thanks for coming along Monica, we hope to see you at more events

      3 days ago

    • Janice

      Great to be back and seeing lots of new faces. Thanks for an insightful session with lots of practical know how shared!

      3 days ago

  • Keji A.

    One of my favourite ProductTank's yet. Holly and Luiza gave us a real in-depth grounding in user research techniques and when to use them. I left with a lot of actionable tips and approaches to investigate and try out, the case studies were exceptional and they are experts in this area!

    2 · 4 days ago

Our Sponsors

  • Talis

    Talis generously provided a venue and refreshments for our meetup

  • Whisk

    Whisk generously provided a venue for our meetup

  • Packt Publishing

    ...generously provided a venue and refreshments for our meetup

  • 383

    383 are kindly hosting and providing a venue and refreshments

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