Product innovation is a topic that is close to the hearts of us product people. For those of us who work in long established, large, corporate organisations, some of the product innovation techniques and methodologies we see happening in the startup world can seem a far cry away from our day to day.
For this month's ProductTank Birmingham, we're pleased to welcome Danielle Lloyd, Senior Product Manager @ REED to share her experiences on innovation for corporate organisations.
Corporate product innovation is not the same thing as product innovation in startups-- however it's invaluable to know what corporates can learn from startups and how they ideate, build, iterate and launch products, and where they should leverage their existing strengths. One of these strengths is the deep knowledge + experience that long-running businesses have. Decades of knowledge should breed curiosity, and form the foundation of experiments that should lead to insightful innovation. This talk focuses on 3 very important areas that corporates should consider in building a product and launching it to market with the highest chance of success: the role that people, processes and brand play from ideation through to launch. Key challenges and tips in each of these 3 areas will be reviewed, based on experience in launching 3 startups to market and working with corporates with a combined 167 years of experience.
"Innovation is a fetish I can't escape. Through it, I've had the privilege of working across 11 different countries, launching 3 startups, working with FTSE 200 businesses, getting published, and landing several millions of ££s of funding to get ideas off the ground. Having started out in social + behavioural research, I am fascinated by human behaviour-- what motivates us, and ultimately why we do what we do. This was a segue to design thinking, and eventually landed me in product. I believe in holistic product development, and attempt to balance business, customers, tech and innovation, as I believe all need to be considered to build the right thing in the right way, sustainably. I am a coding newbie, crossfit fangirl and fondly call London home, where I live with my husband and 12 houseplants."
We are kindly being hosted at the offices of our friends at Talis