Product Development Vs Marketing - The Ultimate Showdown

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We are pleased to welcome LOUIS THOMPSON, Head of Strategy at Eastside Co.

THE TALK:
From the earliest days of the internet, product people, developers and marketers have been battling it out to find out which is more important. Imagine a world where they worked seamlessly together. Marketing informs product development and visa versa. How a user buys a product and how we develop it, may have more in common than you think.

THE SPEAKER:
Louis G Thompson has been working in marketing for almost 10 years dipping his fingers into everything from product management to digital marketing strategy along the way. He focusses on working with brands to discover their core truths and have that inform everything they do, whether that be a social media post or a Google Ad. Most recently, he has developed a new framework for digital marketing strategy and is writing a book on digital marketing.

Instagram/twitter - @LouisGThompson

SCHEDULE:
18:30 - Registration Starts
19:00 - Quick Intro about ProductTank & a few words from the location host.
19:10 - Speaker talk
19:50 - Q&A, Networking
21:00/21:30 - Close

Depending on how we feel, continue conversation at nearest watering hole.

OUR HOST & SPONSORS:
We are kindly being hosted by our friends at NXIS (from National Express).

This month's meetup is curated by Niamh.