In this session, we'll get hands-on with Jobs to Be Done, then we'll look at how the application of Behavioural Economics can be the missing link for getting the public to adopt your brilliant but underappreciated solution.
Along that way, we'll touch on the Gartner Hype Cycle, Crossing the Chasm, The Ikea Effect, Confirmation Bias, Sunk Cost Fallacy, Anchoring and more.
As always there will be food, beer and product camaraderie. It's going to be great! See you then.
Thanks, ThoughtWorks for hosting.