ProductTank: Workshops - Practical Go-to-Marketing Planning

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Details

Session 2: Practical Go-to-Marketing Planning

Do not worry if you missed the first session. We'll catch you up.

Your product is now ready for launch. You understand the features, the competitive landscape, messaging and the personas your targeting. Now you need to switch hats to become your own marketer! So let’s get hands-on!

In the second session, we focus on what Marketing and Sales channels (media) you can use and the best way to leverage them to drive purchase or adoption. We consider their costs and how to schedule them. Featuring real-world several case studies, we look at how to plan initial product launches as well launches for mature products.

And get ready for a fun hands-on GTM planning session for our new exciting example product which is ready to launch…

You'll love this event if you're in the product space and you...
- Struggle to connect with their market
- Want to share their product better
- Want to better understand marketing
- Want to level up their product’s profile
- Like a hands-on approach and take-away resources

Still unsure? Watch this testimonial from our last event:
https://www.linkedin.com/feed/update/urn:li:activity:6567639688356696064

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Facilitators

Louise Flynn helps build SaaS scale-ups. She is a hands-on Marketing Consultant specialising in Go-To-Market and scalability for SaaS and marketplaces. Having worked with International software companies, Solarwinds and Paessler (PRTG Network Monitor) and local brands, Neto ECommerce and EventsAIR, Louise will share her practical knowledge about how to get your product to market leveraging your marketing and sales teams.

https://www.linkedin.com/in/louflynn/

Lauren Jane recently made the transition from marketing to product. Learning to transfer skills between the two roles has given Lauren a unique perspective of seeing Go-To-Market Strategy from both the product side and the marketing side. Lauren found her love of product during her role as the Product and Marketing Manager for Fintech start-up, Tappr. Her role within the Canstar team as a Digital Specialist/ Product has allowed her to practically apply 10 years of marketing knowledge within a product development framework.

https://www.linkedin.com/in/lauren-jane/