Join us for another fun evening of tapping into the knowledge of our peers and community. Sponsored by ThoughtWorks.
This time around Gerard Doyle will be guiding us through Finding a Niche & Growth Marketing. Gerard has a wealth of experience from both mega-corporations and startups, having founded and exited several times over.
Finding a Niche: Looking at Zipf's Law and how it relates to markets like Google. We'll also look at Google keywords tools to help people find a niche.
Growth Marketing: Zeroing in on the ICE scoring system, allowing teams to create both a niche market and a list of ranked marketing ideas.
Product Tank workshops are a collaborative community effort. Once a month we come together to develop products, extend our knowledge, and work on diverse challenges with our product peers. For each session, we line up a seasoned pro to outline the scenario and tools then workshop it out. It's a great way to learn from each other, plus it's light-hearted and fun.