Product Tank ** Yakka **


Come and join us for this Yakka at ThoughtWorks.
Places limited.


Design Thinking 101: What It Is and Why You Need It -- Facilitated by Patrice Dodd

Design thinking is the human-centric approach to innovation. It starts with users and gaining a deep understanding of their needs as the most effective way of designing solutions for them. Design Thinking is a mindset as well as a set of tools to help you solve problems creatively. But you don’t need to be a designer to apply the principles of design.

Not just another shiny buzzword, Design Thinking is proven to work in business consistently. According to the Design Management Institute, companies that are ‘design-led’ have outperformed their peers by 228%. Companies like IBM, Coca-Cola, Whirlpool and Walt Disney have all seen the benefits of Design Thinking. Simply put Design Thinking leads to better products, services and internal processes. Focusing on users’ needs makes sense; as if we know what our customers want, we have a better chance of selling our products and services to them.

This hands-on workshop will introduce you to the fundamentals of Design Thinking. You will learn a simple, fun and reusable process taking you from nurturing empathy, rapid idea generation, right through to sketching and creating interactive prototypes. Experience the power of Design Thinking for yourself and develop an understanding of why being design-led is key to managing a successful business.