Welcome to the 11th Meetup of ProductTank Cordoba!
We are super excited about building together a thriving product community so we can all growth professionally and network with people who share our love for great products and technology.
Remember to RSVP in advance at: https://www.eventbrite.com/e/product-tank-cordoba-casey-winters-tickets-78001407309
• 6:45 -7:00 PM - Sponsor intro
• 7:15 -7:50 PM - "Como el onboarding de usuarios ayuda a crecer tu producto" By Casey Winters
• 8:30 PM Networking: beers + bites. Thanks to Eventbrite!
Hi, I’m Casey Winters, the Chief Product Officer at Eventbrite. I help companies scale. I’ve worked on scaling multiple startups to large technology companies as an employee and as an advisor. You can see the companies I have worked with here. I started the marketing team at Grubhub and scaled Grubhub’s demand side acquisition and retention strategies. We built a city expansion playbook and compounding loops of sustainable growth with low or no CAC and strong retention. This helped drive Grubhub from 3 cities to 1,000+ and from a $1 million series A to now an $9+ billion market cap.
After this, I joined Pinterest and led the growth product team. I joined amid a shift from a social network to a personalized recommendations system, from social driven growth to SEO, and from a U.S. only to international first. Pinterest had 40 million active users. We turned SEO into a scalable acquisition strategy, increased conversion to signups/mobile 5x, and replaced our email and notification system for scale. Pinterest now has over 200 million active users with the majority of them outside the U.S. and is valued at $12.3 billion.
I started my career as a marketing analyst at Apartments.com, and that helped me understand that the way online companies grow is very different from what you learn about in school. From there, I started implementing these strategies at Apartments.com and sister site Homefinder.com.
My experience at all of these companies and over the last year as a Growth Advisor in Residence at Greylock Partners has taught me me to seek out and solve for the bottlenecks that prevent companies from growing faster. Sometimes, it’s that the teams aren’t structured properly, or that they don’t have access to the right data. Frequently, they just don’t know where to start because it’s their first time scaling a company. I help these companies identify the right challenges to focus on and implement solutions from the CEO all the way down to ICs that allow for more sustained growth, and it’s a lot of fun. I just started full-time at Eventbrite as Chief Product Officer.