Past Meetup

PTHK8: World Product Day x Zeroing In On "Early Adopters" For Product-Market Fit

This Meetup is past

35 people went

Location image of event venue

Details

※ Event run-down ※

6.45pm - Networking
7.10pm - World Product Day celebration
7:30pm - Go Niche or Go Home: Zeroing In On "Early Adopters" For Product-Market Fit
8.30pm - Networking and drinks
9.00pm - Event finish

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World Product Day celebration
by ProductTank HK organizers

On May 23rd eight years ago, we had the first ProductTank in London… we’re now a truly global community by and for product managers!

Let's celebrate this great day to raise awareness of and appreciation for the craft of product management and our global tribe of product people, together with 95+ cities around the world! We will join the efforts with the global ProductTank communities to live-stream our event on facebook*, so stay tuned!

* details to be announced

http://worldproductday.com/
Hashtags for the day: #worldproductday #producttank

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Go Niche or Go Home: Zeroing In On "Early Adopters" For Product-Market Fit
by Karen T. Lin

Karen T. Lin is a former UX consultant from the U.S. with over 12 years of global experience in e-commerce and IoT for Fortune 500s and startups. She is the newly minted Chief Experience Officer (CXO) at a Hong Kong startup company and has mentored teams at SOSV's Chinaccelerator/MOX, hackUST, Lean Startup Machine, HackerNest, ALPHA Camp, and Foxconn's H.Spectrum.

As product managers we are often tempted to dive into the blue ocean and disrupt the market by introducing innovative products to "early adopters". However we may not have too much solid ideas who they are, where to find them, or even, whether they are really attracted to your products. While there are some tools like personas that might be able to help, there are so many pitfalls in using them. Karen will be demonstrating some practical target audience segmentation tactics to zero in on early adopters, in the ever-evolving quest for finding the right product-market fit.

Get connected with Karen at:
- Facebook: https://www.facebook.com/uxkaren
- Twitter: https://twitter.com/karentl
- LinkedIn: https://www.linkedin.com/in/karenlin/

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SEEK Asia: Improving lives through better careers

An extension of SEEK, SEEK Asia combines the two giants in job portal brands, jobsDB and JobStreet, under one roof and helps improve the lives of millions across Asia through comprehensive platforms.

JobStreet and jobsDB are the leading online employment marketplaces in Asia. Our brands help facilitate the matching and communication of job opportunities between candidates and hirers.

Learn more about SEEK Asia at: https://www.seekasia.com/

❤ Huge thanks to SEEK Asia for hosting us and sponsoring our light refreshments! ❤

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※ What to bring ※
Some business cards for networking, and a refreshed spirit!

※ Important to know ※
- Only light refreshments will be served. Please ensure you eat something before attending.
- To avoid unnecessary interruption and disturbance to the event, please try your best to attend on time.