ProductTank HK #17: XaaS - Getting out of the Box

ProductTank Hong Kong
ProductTank Hong Kong
Public group

Eaton HK

380 Nathan Rd · Yau Ma Tei

How to find us

By MTR: Take Exit B1 at the Jordan Station. Turn right at street and walk 4 blocks towards Eaton Hotel. Take the elevator outside the hotel lobby to 2/F and look for the room named "Anita".

Location image of event venue


※ Place ※
Meeting room "Anita" on the 2nd floor in Eaton Workshop.

※ Agenda ※
6:45pm - Chat & Mingle
7.00pm - Welcome Intro
7:05pm - XaaS: Getting out of the Box
8.00pm - Q&A
8.30pm - Networking
9.15pm - Leave venue


XaaS: Getting Out of the Box
by Todd Bryan

XaaS stands for Anything- or Everything-as-a-Service. In this session, Todd will demystify XaaS and provide a blueprint for product managers to enjoy the benefits that XaaS offers…and ways to avoid the pitfalls.

Who might be interested in the talk?
Founders, Product Managers, Product Marketing Managers and Community Managers, other Product People

What topics will be covered?
SaaS, IaaS, PaaS… confused by all the “anything-as-a-service” buzzwords and offers? This is the Meetup for you.

XaaS can be anything from a simple leasing model to a full digital pathway for deeper customer relationships, higher customer retention, increased customer lifetime value, and lower, predictable costs. But it’s not for every product/service, and it can be challenging to do correctly.

About the Speaker
Todd Bryan is a leading expert in the field of XaaS, IoT, and new business models, with 25+ years experience as a strategy consultant and corporate strategy executive with Adobe Systems, Cisco Systems, Philips Lighting, and BCG. At Adobe Systems, Todd contributed to one of the world’s most successful transitions to SaaS, and at Philips Lighting contributed to transforming a durables company into the world's leading IoT lighting provider.

Based in Hong Kong, Todd holds a BS from the Massachusetts Institute of Technology, a MS from the University of California at Berkeley, where he was a National Science Foundation scholar, and a MBA from the Kellogg School of Management, Northwestern University.

Get connected with Todd at:
- LinkedIn:
- Website:


Eaton Workshop

Eaton Workshop is a global brand merging hospitality with progressive social change. Launched in 2018, it brings to the international market a hybrid model of hotel, co-working club, and wellness center with extensive content and cultural programs. As a gathering place for change-makers and creatives, Eaton Workshop invites activists, artists and entrepreneurs from around the world to instigate meaningful and positive initiatives, as well as to hang out, indulge and follow their bliss.

❤ Huge thanks to Eaton Workshop for hosting us ❤


※ What to bring ※
Business cards, magnetic personality, and a positive mindset.

※ Important to know ※
- No refreshments will be served.
- Please come on time to minimize interruption.
- All participants please observe Station for Open Cultures Code of Conduct ( and Privacy Policies (