It takes an army to make an idea a reality. We spend a lot of time talking about how to build something, but what happens after that? Taking a product to market and ensuring its success requires the partnership of product management and product marketing.
To mark World Product Day on May 23rd, we're bringing together a group of product and product marketing leaders from a range of industries. In this panel, we’ll hear their take on this unique partnership, how it works in their organisation, and what it means for their product and company.
On the panel:
Peter Haasz is the VP of Product Marketing & Strategy at Culture Amp. He earned his stripes as an exec at a global digital media distributor and co-founder of a tech startup.
Gabriele Famous is the Chief Marketing Officer at Aconex. Previously, Gabriele built and led the global product marketing team at Zendesk and was the Senior Director for Merger & Acquisition Integration at Salesforce.
Dee Johns, Product Marketing Manager at Computershare
With a background in marketing and branding, Dee has extensive experience working for global firms marketing products. Currently with Computershare, Dee’s responsible for bringing digital products to market working with multi-discipline teams
Kelly Gurr, Global Marketing Manager at PaperCut Software
At PaperCut, Kelly leads the creation of strategic marketing plans. Previously, she led the Go To Market framework for SMEs and was a product marketer at MYOB.
Tash Rahalkar is the Head of Product, Marketing and Partnerships at State Trustees. Previously, she has had a range of roles across product and marketing at CODED, Australian Unity, and ADP.
We’d like to thank Culture Amp for hosting and for the food and drink :) And thanks to the newly formed Melbourne Product Marketing Meetup for co-hosting and bringing together our panellists.