Jared Spool - Building a Winning UX Strategy using the Kano Model

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The Hall, NAB (National Australia Bank)

700 Bourke Street · Melbourne

How to find us

NAB is located across the foot bridge from Southern Cross Station.

Location image of event venue


Join us for this very special event with international guest speaker, Jared Spool. This will be the final ProductTank Melbourne event for the year and is one not to be missed!

For the last 30 years, Jared Spool has been in the heart of the user experience world. In his work with hundreds of companies, he’s uncovered what works and what doesn’t.

Jared will be in Australia to run a series of UX Strategy Playbook workshops. Thank you to Jared Spool and our sponsors ThoughtWorks and NAB.

6.30pm - Arrival, get a drink and chat with your fellow ProductTank members
7.00pm - Jared Spool's talk
7.45pm - Q&A
8.15pm - Event wrap up

--Building a Winning UX Strategy Using the Kano Model--

The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should focus on how you’ll delight your users.

Building a roadmap based on product features locks you into a technological solution that may cause problems down the road. However, by shifting your strategy to solve customer problems, the user experience becomes the focus of the design process.

This talk will show you and your team:
- How to identify your customers’ basic expectations
- How adding features today creates more work for teams downstream
- How to focus the team on real customer problems, avoiding the problem of experience rot.