In this workshop we will use the LEGO® SERIOUS PLAY® method to take you through the Design Thinking phases to learn human-centered techniques that help solve problems in a creative and innovative way.
Why should you care about Design Thinking in product development?
Design thinking is a relevant concept for product development, it encourages modes of work that lead to some significant competitive advantages. Your work is guided by the needs and problems of your organization’s customers, instead of starting with a solution in search of a problem. It’s a common belief that organizations who focus on their customers needs and solve their problems, are more successful than those that follow a "build it and they will come" philosophy.
You want a product development approach that is:
- Guided by a deep understanding of your customers and users, their needs, their environment and their problems
- A team effort including people with different perspectives
- Iterative in nature so your learn and adjust throughout the entire process
- Not constrained by a preconceived solution, but rather explores multiple possible solution to come up with the right one.
The workshop is free of charge and is faciliated by certified LEGO® SERIOUS PLAY® facilitator Glaudia Califano from Red Tangerine.
There will be limited spaces so make sure you RSVP