Past Meetup

Product Tank MTL #22 - World Product Day - Innovation & Product Strategy

This Meetup is past

95 people went


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--- Event Info ---
For World Product Day and in collaboration with IoT Montreal, Lean Startup Circle, and Product Green Room, we have invited international guests and local designers to discuss how product strategy, innovation and design can be used to deliver world class products.

Alan Klement and Eric White of IdealizedInnovation - known for their contributions to the Jobs To be Done approach and - will talk about how Jobs to be Done thinking can be truly transformational as it can help organizations innovate and create radical new products.

Alan and Eric will discuss the impact of using Jobs-to-be-done approach to context discovery around products and services. Products are successful when they blend in with the situation that humans find themselves in.

Hana Nagel (of SAP Hybris, our hosts for the night) will explain the principles of human-centred design that guide product strategy of successful ecommerce and fintech products.

Olivier Patry and Mariève Bouchard of Alto Design will discuss how they go about designing physical products and connected objects that users love.