Past Meetup

World Product Day: Identify And Segment 'Great' Market Opportunities.

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Iain Acton, Startup Growth Strategy & Market Analyst at Disruptive Lemonade, will be sharing his insights as to how to identify and segment 'Great' Market Opportunities.

Iain is a growth adviser, consultant, investor and co-founder of Disruptive Lemonade since 2012. He specializes in identifying successful beachhead strategies through market sizing and segmenting market by unmet needs. He has developed a framework that combines qualitative and quantitative market needs data collection, enabling a total market view of all the market pain points in a market.

He has 14+ years’ experience in product development research and most recently worked with UK and German Automotive sector, Food Delivery and Fintech Sector. Iain also has run 5 startup incubators programmes in Birmingham and currently delivers masterclasses and mentors with Natwest Entrepreneurial Spark Accelerator and the Oxford Foundry LEV8 programme.

6:30-6:45pm Welcome
6:45-7:00pm World Product Day intro
7:00-8:00pm Talk & Q&A
8:00-8:30pm Networking

As it is also World Product Day (, you will be joining 95+ global Product Tank meetups who will also be meeting on 23rd May!