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ProductTank Paris - April

  • Apr 15, 2014 · 7:00 PM
  • This location is shown only to members

Hello ProductTankers,
Last month’s event was one of our best ever, and this month’s event promises to be even better again.

This month we take a look at user testing.
To paraphrase Eric Ries, almost any product can technically be built these days. The real question is ‘should it be built?’, what real problem are we solving and do customers care enough about that solution that they will buy our products?

It still amazes me how rarely product managers “get out of the building” to talk with end users. But even if you do, what techniques can be used to truly develop understanding? How do you avoid introducing your bias to the results? This month, we have two experts to tell us the right way to interact with our customers and also a chance to have a quick tour of the cutting edge user research lab at Nealite, our sponsor this month.

Address: 10, RUE DU FAUBOURG POISSONNIÈRE
75010 PARIS

AGENDA
18:30 - 19:00 Welcome, grab a beer, networking 

19:00 - 19:30 Grandin Donovan, User Research Director at Nealite, "Fight RITE: Going rounds between Assumptions and Users"
Rapid Iterative Testing and Evaluation. What it is, how it's different from typical testing, why it's worthwhile, some variations on how it's done, and some recommendations on when and when not to do it.

19:30 - 20:00 Alessandro Catania, Research Director at Attoma, "Ethnographic research (with your client!) to understand user behaviour in context".

20:00 - 22:00 Networking and drinks

Now, in case all of you are rushing off to get your dictionaries, let me help out by defining Ethnography as “the collection of empirical data on human cultures to leverage their social meanings and ordinary activities in naturally occurring settings”

Places for this event will be extremely limited.

Finally, here are links to the two talks from last month on YouTube

https://www.youtube.com/watch?v=ftMGemlmipQ


https://www.youtube.com/watch?v=wmaUZjDARNM


To keep track of content, why don’t you follow us on Google + - https://plus.google.com/u/1/b/115134323515267019101/115134323515267019101/posts?hl=en_US

And subscribe to our channel on YouTube - https://www.youtube.com/channel/UC3CQ4bHE1-0QUUQWAXGJDwg

Thanks,
Patrick

Join or login to comment.

  • Laurent B.

    Présentations et échanges très intéressants

    April 18, 2014

  • Fabrice des M.

    I was very glad to have such a broad, concrete overview on user research.

    Thanks to the speakers for sharing their stories. And I'm waiting for a Saas-oriented session !

    April 18, 2014

  • Philippe M.

    Interesting ! Great speakers. Always a pleasure to be part of it. Wish I had more time :-)

    April 16, 2014

  • A former member
    A former member

    Interesting topics with equally enthusiastic and knowledgeable speakers.

    April 16, 2014

  • Maor L.

    PDCA et Gemba walk, une bonne piqûre de rappel !

    April 16, 2014

  • Pauline

    Great speakers, very instructive. And good talks afterwards. Thanks all & have a good week.

    1 · April 16, 2014

  • Sebastien L.

    Great speakers, engaged audience and beautiful venue!

    April 15, 2014

  • Sébastien C.

    Great event. Thanks a lot.

    1 · April 15, 2014

  • Benjamin R.

    For those who are there already, any spots left?

    April 15, 2014

    • Benjamin R.

      By the time I'll get there it sure will be over.

      April 15, 2014

    • Benjamin R.

      Does anyone know if the slide deck will be available for all group members to see?

      April 15, 2014

  • Sebastien L.

    It has started! Hurry up if you want to see the end of Grandin's talk and alessandro's

    1 · April 15, 2014

  • Arnaud G.

    Sorry, I can t do it :-( a spot is available. Hope the talks will be recorded.

    April 15, 2014

  • Ali H.

    Bonjour à tous,

    Merci de corriger l'adresse de
    NEALITE
    10 Rue du Faubourg Poissonnière, 75010 Paris[masked]
    dans le lieu du meetup

    et à ceux ne pouvant se présenter de se désister

    Excellente journée

    April 15, 2014

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