Effective Beta Programs


Join us for two great talks on effective Beta Programs.


6:00pm - light refreshments and networking
6:20pm - Grace Stoeckle, A Cheap and Easy Beta Recipe the Whole Team Will Love
6:50pm - Poormehr Honarmand, Defining and executing a beta program for complex hardware and software products
7:20pm - speaker Q&A
7:45pm - 8:00pm networking

A Cheap and Easy Beta Recipe the Whole Team Will Love

There's almost no other form of UX research more exciting or rewarding than running a product beta study. In 2016, Grace had the joy of running the beta study for the launch of a brand new mobile app—built from the ground up at AWeber—a rare and delicious treat for any UX designer. Grace will expose the ingredients, assembly instructions, and results of a lean-ish beta study.

About Grace

Grace Stoeckle is an experienced user experience designer, product designer, researcher, and content strategist for apps and sites across most platforms. More importantly, Grace attempts to shed her "experience" with each product or feature she designs; instead, she prefers to approach design with the unprofessional curiosity and passion of an amateur. She's currently doing UX-y stuff at AWeber, a leading email service provider, in Chalfont, PA. When not UX-ing, Grace is often getting lost on country roads on one of her two-wheeled motor vehicles. She releases the rare tweet at @grace_ux (https://twitter.com/grace_ux).

Defining and executing a beta program for complex hardware and software products

About Poormehr

Poormehr has a background in Industrial & Interaction Design, with a bachelor of arts from the Columbus Collage of Art & Design. He spent the first eight years of his career working at several product design agencies as an industrial and interaction designer, working on a broad variety of consumer products for clients such as Schwinn, Nike, Charbroil, Bose and many more. Through this period he focused on developing and honing product design skills, hands-on experience in front-end user research as well as a thorough understanding of the product design & development process. During this period, Poormehr also taught sketching and 3D design at CCAD. After completing a master’s degree in Product Design & Development Management from Northwestern University, Poormehr transitioned to a career of product strategy and management, focusing on new product developing and deploying for emerging business opportunities. As a product manager, Poormehr has experience in taking multiple products from concept to successful market deployment. Currently, at Comcast, he is responsible for establishing a new business line and defining the product strategy for a Home Energy Management solution, as part of the Xfinity Home platform.


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