Bets, Missions, Boards, and North Stars with John Cutler

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GoDaddy Headquarters

14455 N Hayden Rd Suite 100 · Scottsdale, AZ

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The event will be held in Building C. Parking is open.

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We are excited to kick off our 2019 - 2020 event season with a very special guest speaker, John Cutler. John is one of the most recognized voices in product management today, authoring some of the most viral content on the challenges faced by product teams. Join us at the GoDaddy headquarters in Scottsdale for an engaging topic that will be relevant to all product teams. As always, we'll kick things off with some mingling with food and drink, then flow into the main event.


About the Topic: Bets, Missions, Boards, and North Stars - Inspiring aligned autonomy across your product team (and company)

We have all encountered the “messy middle” in our work. The messy middle exists somewhere between the high-level company strategy and the immediate week-in-week-out team-level “work”. It spans multiple teams and groups...often encompassing months and quarters worth of work, with very little shared understanding. This is not just a big company thing either: shared understanding is hard everywhere.

Making work and our intentions at this level less messy--without sapping autonomy, mastery, and purpose--is critical for whole-org agility. This clarity and alignment is key to unlocking the potential of impact-driven individual teams (vs. prescriptive, feature factories), and our broader organizations.

In this talk and activity, we will explore
* Building a shared language around value creation that can inspire creative solutions
* The notion of nested/networked bets, and how speaking in bets can “hack” prescriptive, solution-based roadmaps
* North Star framework as an approach to clarifying your product strategy, and inspiring aligned decisions
* Putting it into action, OKRs, who does what, and prioritization
The talk will last between 30 and 40 minutes, we'll do an activity, and then recap with some Q&A.


About the Speaker: John Cutler, Product Team Coach and Product Evangelist at Amplitude

John Cutler is keenly focused on user experience and evidence-driven product development. He mixes and matches various methodologies to help teams deliver lasting outcomes for their customers.

John currently works as a product evangelist at Amplitude and has worked as a UX researcher at AppFolio, a product manager at Zendesk,, AdKeeper and RichFX, a startup founder, and a product team coach