Measuring Outcomes - Case Studies in Product Impact

ProductTank Phoenix
ProductTank Phoenix
Public group

Flipswitch (Hosted by StrongMind)

2451 N Arizona Ave · Chandler, az

How to find us

When you enter the parking lot, drive towards the back of the parking lot, hang a right, before the palm trees, then park at any of the spots there. Look for signs for this event near the building.

Location image of event venue


At this point, many of you have made big plans with your teams for the impact you'll have in 2020. Our first meetup of the year will focus on measuring the impact of our product work.
Several members of the community have stepped forward to share short case studies walking us through a new feature they built and released, how they defined metrics to measure success, and the tools and processes used to analyze and report the impact of their product change.

We'll also have a short introduction to OKRs, which have become a common way for teams to set goals, make commitments, and measure results.

Thank you to StrongMind for hosting us.

We look forward to seeing you next week. Feel free to bring your product collaborators in design, engineering, and analytics with you.

-- Presentation Topics & Speaker Bios --

Nitin Dua & Mayank Verma
Presentation: Outcomes Over Outputs

Bio: Nitin has over 10 years of experience in design, development, and implementation of CRM solutions as a certified Sales and Service Salesforce consultant. Nitin is experienced in leading teams through complex challenges and has successfully played delivery roles on both business and technology

Bio: Mayank has 10 years of experience in technology, development, project management and quality assurance. Mayank completed his MBA from ASU and is certified scrum master. Mayank is experienced in leading complex delivery teams and can play any role in the team

Cory Fairchild
Case Study: Cory will walk through analyzing over 5 million workouts and how those trends affected KPIs and lead to a new software product.

Bio: Cory has been in Product Management for nine years, working with both small and enterprise businesses to have a greater human impact with their offerings. His passions are developing products in fitness, education and SMB.

Greg Sylvester
Case Study: A view into the internally built experimentation platform which launched last year, outcomes (objectives and metrics), and the tools and processes to measure and report on these outcomes.

Bio: Greg is an established product leader currently working as a VP of Product for Content and Data Platforms at American Express that included content management systems, experimentation platforms, SEO practices and platforms, data streaming and decisioning, tagging platforms, and domain management. He has worked at multiple companies leading product, design, engineering, data science for approximately 19 years.

Ian Templin
Case Study: Ian will describe his team's process of restructuring our courses and present the course completion data we’ve seen since.

Bio: A balancer of wisdom and whimsy with 20 years in the Education & Technology space, Ian believes passionately that People Matter, Quality Speaks, and Transparency Frees. An advocate for the Agile development process, he embraces iterative releases, celebrates early failure, and attests that the best products are created in conjunction with those that need them most.