1225 Washington Pike, Bridgeville, PA
Solving the Insight Depth Deficit
Why do new products or services often fail? Why do consumers feel that companies don’t understand their needs? Because designers and marketers themselves do not think deeply about consumers’ inner-most thoughts and feelings. This session will reveal how to overcome this “depth deficit” and find the universal drivers of human behavior so vital to a firm’s success. Learn more about:
• How to change the lack of deep thinking in the design and marketing world.
• Why our human similarities are more powerful than our differences.
• The unconscious viewing lenses, called deep metaphors, that shape consumer needs.
• How designers can create experiences that tap into consumers’ unconscious thoughts and feelings
This is going to be a great discussion for Product Managers, UX and all roles in between.
UPDATE: Thanks to Sudhir Thaikootahil for volunteering the facilities at DDI for the meeting! We've updated the invitation with the address. We look forward to Lindsay's presentation and seeing both old and new faces.
Nate and Shawn