It took us a while, but we are now ready to bring you the second ProductTank in Poznan on 20 November. This time we will talk about a very important topic – how do you build a product that your users trust?
There has been an ongoing discussion that we are living in the age of distrust. There has been a persistent decline of public trust not only in institutions and political parties, but also in experts, businesses, the media and even NGOs. Factors like economic turmoil, misleading advertising, content overload, fake news, data breaches, online fraud, and rising privacy concerns have contributed to this.
At the same time, trust is more important than ever in a digital age, where more than half of retail transactions are happening online and face-to-face interactions are declining. Yet, user trust seems to be harder and harder to earn.
On the other hand, millions of people rent their homes to or share rides with total strangers, exchange currencies digitally, and trust artificial intelligence. So how do some products succeed in winning users’ trust, whereas others fail?
We have three super cool guests to share their thoughts and recommendations on the topic.
DAVIDE MAZZANTI, Chief Product Officer at QIXXIT.com, is responsible for the product and customer experience there. Previously, he managed products for several customer centric companies. He was responsible for the consumer offer of Vodafone Italy and Spain and lead the team who designed and launched the home24 mobile app, awarded as Best iPad App of 2015 in Germany.
Davide will show empirical evidence that correlates personalised experiences with product trust and user retention. Key to success: predict user expectations and deliver the right action in the right place.
Find Davide on Linkedin: https://de.linkedin.com/in/mazzantidavide
ADAM KARMINSKI is Co-Founder of BETHINK.pl, a company that publishes medical e-learning courses and learning materials, but also develops its own e-learning software focused on crowdsourcing knowledge and integrating content with the system itself. His team is driven by one goal everyday - providing people with knowledge and tools that help managing their intellectual capital, so that they can achieve freedom to follow their desired lifestyles. Transforming education is a cause Adam has devoted himself to after years of exploring different professional landscapes like civil engineering, marketing, the music industry, software development and project management. All this experience has given him different perspectives on how people work and what makes a team or a product great.
In Adam’s view, it's easy to overlook the foundation of a successful business – trust, even more so in times when teams spend hours deliberating on a correlation between a button's colour and conversion. So he will share a model to assess if your product and your offer make your customers trust them, and, of course, suggest what you can do to make them more trustworthy.
Find Adam on LinkedIn: https://pl.linkedin.com/in/adamkarminski
MAŁGORZATA ELSZYN-BOCIEK has been developing products related to customers' trust and security for 11 years. She is currently Product Manager at Allegro, responsible for the customer lifecycle, user model, login, registration and data deletion processes. In previous years, she helped develop financial systems for Allegro and the company’s foreign sites.
Małgorzata will talk about how to implement a secure product and balance customer expectations, business requirements and security restrictions. She will touch upon important questions like how to make the client feel safe when using our product, when an MVP is not enough and when can an individual case pose a threat to the company’s image.
Looking forward to seeing you at the event!