Pricing Strategies for SaaS Products

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Establishing pricing is a balancing act. We all want to get the most value from our products but have to weigh in market pricing and other factors. Ani Worlikar - Product/Pricing manager for IBM and Ismail Madni - Director of Pricing Strategy at invision will discuss frameworks and best practices for developing pricing for both new and existing products. Our food & beverage sponsor is User Voice and Pendo is hosting the event so get ready for for cool brews from Tasty Beverage and warm pies from Oakwood Pizza box while learning how to improve your product skills in a great venue!