Ever-Changing Product Roles

This is a past event

70 people went

Deutsche Bank

1000 Centregreen Way · Cary, nc

How to find us

Use the front entrance only and park in the front parking lot facing the greenway. (see map link above for parking location)

Location image of event venue


Join ProductTank RTP for and educational and entertaining session.
We will have food & beverages provided by UserVoice followed by a talk by Steve Johnson on our ever-changing product roles.

Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? What’s the difference between product management and product marketing?
Many product professionals are unclear about what is (and isn't) their area of responsibility. After all, product roles span many activities from business planning to market readiness.
In this session, we’ll examine activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify roles.
• What do the stats say? Results from 2019 Pragmatic Survey
• How do product managers and product marketing managers connect?
• What artifacts empower other internal groups?

Steve Johnson is an author, speaker and advisor on product strategy and product management. His approach is based on the belief that minimal process and simple templates result in nimble product marketing and management. After 15 years as a Pragmatic Marketing instructor, Steve founded Under 10 Consulting, where he provided implementation assistance to product teams. He is now vice president of products at Pragmatic Marketing. https://www.linkedin.com/in/sjohnson717/