Summertime has come to the City and we all know that means cloudy skies and freezing weather, but we hope we can warm you up with the June edition of ProductTank SF. We have a great host at Twilio!
Please note that we are having this on a Tuesday as opposed to our usual Thursday.
Can't wait to see you all there tomorrow evening!
Steve Portigal (@steveportigal) - The Power of Bad Ideas
In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes or parodies—that is, not good ideas—that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, Steve will explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.
Steve Portigal helps companies to think and act strategically when innovating with user insights. He is principal of Portigal Consulting (http://www.portigal.com), author of Interviewing Users: How To Uncover Compelling Insights (http://rosenfeldmedia.com/books/interviewing-users/) and host of the Dollars to Donuts podcast (https://itunes.apple.com/us/podcast/dollars-to-donuts/id956673263). Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, probiotic distributors, rock musicians, home-automation enthusiasts, credit-default swap traders, business school professors and radiologists. His clients are leaders in telecommunications, banking, media, energy and e-commerce
Jesus Ramirez (@zeusrz) - How focusing on your brand will produce a better product
Your brand is one of your most powerful assets. It can help you connect with users on a deeper emotional level, turn customers into advocates and drive engagement. Yet, many product managers or teams don't leverage their brand as well as they could or should in their products. In the presentation, I'll talk about the power of brand, products that do a great job of harnessing this power and how PMs can start to do the same for their own products.
Jesus is a Partner and VP of Product at Tallwave (tallwave.com (http://tallwave.com/)). He's also an advisor at Tallwave Capital (tallwave.com/capital (http://tallwave.com/capital/)). In his role, he helps founders and product managers hone and launch their products, get traction and scale. Prior to Tallwave, Jesus spent over 8 years in PM leadership roles, leading teams at Zazzle (zazzle.com (http://www.zazzle.com/)) and DrFirst (drfirst.com (http://www.drfirst.com/)), as well as working with numerous startups as an advisor.
Jesus is also a Stanford Product Design grad and avid runner and rock climber.
Bonus Announcement - Win a Jetbrains License!
We will be raffling off a complimentary 1-year individual subscriptions to any single JetBrains Toolbox product (https://www.jetbrains.com/products.html) of your choice from among our IDEs and .NET Tools. All our annual subscriptions also come with a perpetual fallback license (https://sales.jetbrains.com/hc/en-gb/articles/207240845). Thanks, Jetbrains!