UX Design for Growth
High growth products are not overnight successes contrary to what you often hear. Your competitors would love you to believe that the market is saturated, that you can't build a user base from nothing, that you can't win. Blockbuster products are often considered spontaneous, but it's the less visible long-term designing and iterating that make it possible. In this talk, we'll cover low-cost and simple UX design techniques deployed successfully by early stage and blockbuster startups. The talk's key takeaway is an understanding of the specific interface elements that drive customer acquisition. Based on Amazon's #1 Hot New Release in User Experience and Usability UX Design for Growth (http://a.co/d/8DJfkQT).
ABOUT THE SPEAKER
Molly Norris is the lead product designer at Voom, an on-demand flight booking app. She has a passion for bringing new initiatives to market with human-centered design and agile methodologies. She's been an in-house creative at the WashingtonPost.com, ABC News and The World Bank, and agency-side at IDEO.org, Blue State Digital, and Pivotal Labs. Molly is an Oxford Internet Institute alumni and author of the book UX Design for Growth (http://a.co/d/8DJfkQT).
1. Networking: 6:00 - 6:45pm
2. Speaker: 6:45 - 7:15pm
3. Q&A: 7:15 - 7:30pm
4. Further Networking: 7:30 - 8:00pm
This event is hosted by 98point6 in their office located in Columbia Center at 701 5th Ave Suite 2300. Just take the elevator up to the 23rd floor and follow the signs for the event.
Thank you to 98point6 (https://www.98point6.com/) for hosting and Bridge Partners (https://www.bridgepartnersconsulting.com/) for sponsoring this event.