1. Networking: 6:00 - 6:30pm
2. Speaker: 6:30 - 7:15pm
3. Q&A: 7:15 - 7:30pm
4. Further Networking: 7:30 - 8:00pm
8th + Olive
720 Olive Way, Seattle, WA[masked]st floor training room
Directions: From the main lobby, go towards the elevators and the room is on the right hand side, directly after the elevators.
TOPIC: OPTIMIZING YOUR APP FOR PROFITABILITY BY LESLIE GRANDY
Performance plays a major role in the success of any mobile app. From page load times to crash rates and network calls, there are a multitude of factors that can positively and negatively impact your app's profitability. According to the Akamai Technologies report "Performance Matters: 9 Key Consumer Insights", nearly one in five consumers expect mobile pages to load instantly; 30 percent expect a page to load in one second or less; and 49 percent expect loading to occur in two seconds or less. Akamai research also shows that a 1 second delay in page response can result in a 7% reduction in conversions. But page load times are only part of the story; there are 5 keys to optimization for profitability: App performance monitoring, analytics, design, ASO/SEO, and customer data. The session will cover what product managers should be focusing on to ensure maximum revenue per visitor.
ABOUT THE SPEAKER:
Leslie Grandy currently serves as a paid member of Red Robin Gourmet Burgers’ Innovation Advisory Council. Grandy has over 18 years of product leadership experience at RealNetworks, Apple, Discovery Communications, and T-Mobile, where she led the team that launched the first Android device, the T-Mobile G1. Grandy most recently held the role of Senior Director at Best Buy’s Seattle Technology Development Center, where she led the mobile apps, Conversational AI, Digital Media and Advertising and Voice Assistance teams. Grandy previously served as Independent Director on the Board of Directors of Zantler Corp, a privately held social commerce startup and as a member of Board of Advisors of Kaprica Security, a mobile security startup
Food and drinks provided by our sponsor: Best Buy