ProductTank: Transformation Through Innovation with Smartsheet CPO

This is a past event

150 people went

Location image of event venue


1. Networking: 6:00 - 6:30pm
2. Speaker + Q&A: 6:30 - 7:30pm
3. Wrap up: 7:30 - 8:00pm

SPONSOR: FullStory,

LOCATION: Redfin Headquarters, 1099 Stewart St #600 · Seattle, WA

When you enter the building go to the main elevator bank and press the number 6 on the elevator tablets. Proceed to the elevator displayed on the screen.

Parking is located under the WeWork building for $6 for the first hour and $8 for 2 hours
- You can access the parking garage through the alley off of Boren Ave. The Alley is located in between our building and the Hilton Garden Inn.
- Then you will turn right into the garage from the alley way.

Other parking options are nearby garages for 24hr fitness and street parking on Stewart street.

In today’s market, companies that are not constantly evolving or changing go extinct very quickly. Back in 1950, the average age of a company on the S&P 500 was 60 years old; today, it’s 20. With so many companies failing, disappearing, or getting consolidated, transformation is critical for businesses seeking to survive, let alone compete and win.

Some companies are really good at transformation and continuous innovation; disruption is built into their DNA. Others struggle with their legacies of success, becoming overly focused on self preservation, which leads to slow decision making and aversion to risk.

But it’s not impossible for large companies to reinvent their business; indeed, it’s essential for their survival. During the course of my career, I’ve been fortunate to work at three amazing companies — all very different — each of which has been integral in transforming their industry. Through these experiences, I learned important lessons about innovation and business transformation that can be applied to almost any company. The session will share lessons learned and best practices for driving innovation from my experiences at Coca-Cola, AWS, and Smartsheet.

Gene Farrell is the Chief Product Officer at Smartsheet, responsible for executing the company's product development and product and partner marketing strategies. Gene joined Smartsheet from Amazon Web Services where he spent 5 years as vice president of enterprise application services and EC2 Windows. Prior to his leadership at Amazon, Gene spent 24 years as a senior executive at The Coca-Cola Company, the last 7 of which as vice president and general manager of the Coca-Cola Freestyle Business Unit. Gene graduated with a degree in business administration and management from the University of Washington and received an MBA from Emory University’s Goizueta Business School.