ProductTank: Product is Hard

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999 3rd Ave #1800 · Seattle, WA

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We are excited to announce that we're partnering with ProductTank Bellevue to host Marty Cagan, author of INSPIRED, How to Create Tech Products Customers Love, to speak at the next ProductTank Seattle meetup!

SPONSOR: Docusign,

LOCATION: Wells Fargo Center, 999 3rd Ave #1800, Seattle, WA 98104

Make sure you sign this NDA for entry into Docusign offices prior to the event:

Doors open at 11:30 am. Enter the building from the main entrance and proceed to the 17th floor where you will check in. Pizza will be served :)

TOPIC: Product is Hard
Marty Cagan has been coaching product people and teams for many years, and mostly the questions he gets are straightforward, but occasionally he will get a truly tough question. The type that doesn't have a clear cut answer, and it's not obvious what the best course of action might be, but can really make a difference in your success. In this talk, he will be posing these questions, and then he will be sharing his opinions and reasoning. Nothing pertaining to product is off limits. We'll talk about politics, culture and even (process) religion. We'll discuss prioritization and decision making, especially when we don't have as much data as we'd like; handling very difficult people especially senior executives; managing conflict on the team; dealing with low morale; changing company culture; regaining control of your time, and picking your battles. We will also have a Q&A where you can pose your own tough questions.

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is also the author of the book INSPIRED: How to Create Tech Products Customers Love.