ProductTank Seattle: Vanity vs Impact Metrics (Special edition)

This is a past event

107 people went

8th + Olive

720 Olive Way · Seattle, WA

How to find us

The event will be held in the 1st floor Training Room. From the main lobby, go towards the elevators and the room is on the right hand side, directly after the elevators. Look for signs for "ProductTank Seattle"

Location image of event venue


1. Networking: 6:00 - 6:30pm
2. Speaker: 6:30 - 7:15pm
3. Q&A: 7:15 - 7:30pm
4. Further Networking: 7:30 - 8:00pm

8th + Olive
720 Olive Way, Seattle, WA[masked]st-floor training room

Directions: From the main lobby, go towards the elevators and the room is on the right-hand side, directly after the elevators.

Vanity vs Impact Metrics:
If you give smart people a wicked problem and the right metric to measure progress, they will find a solution. You know because you’ve been there: finding the right metric to track is difficult. Leadership looks for a return on investment, team members track work effort. Human beings optimize what they measure, but if you succeed at achieving a vanity metric but fail to deliver the desired outcome, you fail. It doesn’t have to be that way.

Thanks everyone who helped us pick up the topic!

Brant Cooper is the author of the New York Times bestseller "The Lean Entrepreneur” and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations. He has experienced monumental milestones such as IPO, acquisition, rapid growth, and crushing failure.

He serves as a keynote speaker, advisor to entrepreneurs, accelerators, and corporate leaders, and in his current venture, Moves The Needle, empowers organizations to be closer to customers, move faster, and act bolder.