ProductTank Seattle: You Need a Product Strategy

ProductTank Seattle
ProductTank Seattle
Public group

1000 Denny Way

1000 Denny Way · Seattle, WA

How to find us

Take the elevator to the 8th floor

Location image of event venue


1. Networking: 6:00 - 6:30pm
2. Speaker: 6:30 - 7:15pm
3. Q&A: 7:15 - 7:30pm
4. Further Networking: 7:30 - 8:00pm

Best Buy Technology Development Center
1000 Denny Way
8th Floor
Seattle, WA 98109

Directions: The event is located in the Seattle Times building at 1000 Denny Way on the 8th floor. Attendees can head up to the 8th floor and follow the way finding signage to make their way to the gathering space.

Please Note: The building doors will remain unlocked until 7PM, after which late arrivals might not be admitted.

You Need a Product Strategy

You just found yourself responsible for a product (or worse, a team and a product). You think it's not doing well and it could be better. You need a plan that's better than "fix it; show ads." You've heard of this thing called strategy from your MBA friend, but it all seems very theoretical and frankly, a waste of time. After all, what's more important than the user?

Most resources today on strategy aren’t very helpful, causing many product managers to overlook strategic thinking entirely. If you think SWOT analyses, Ansoff matrices and other strategic frameworks are MBA jargon, but at the same time want to develop a clear sense of what’s next for your product, this talk is for you.

Samuel Odio has founded and sold two startups. He’s also held product roles at Facebook, Twitter, and most recently, Fivestars. In that time he’s launched product that has been used by over 1 billion users and had many opportunities to get product strategy wrong.