Martina Lauchengco, marketing and product exec for market-defining products like Microsoft Office and Netscape, will be joining us to talk about Product Marketing in an Agile World.
HOW AGILE PRODUCT MARKETING WORKS BEST WITH PRODUCT MANAGEMENT
Modern product development and marketing are both changing the role of product marketing. Yet with every technology category more crowded than ever, product marketing has never been more important. Martina will discuss modern best practices, how to create the best interface between product and product marketing, and how to leverage the function to maximize success.
6:00 to 7:00pm: Networking and snacks
7:00 to 7:10pm: Intro from Brian Schwarz, VP Product at Pure Storage
7:10 to 8:15pm: Talk by Martina Lauchengco + Q&A
8:15 to 9:00pm: Wrap-up
ABOUT MARTINA LAUCHENGCO
Martina Lauchengco has over 25 years as a marketing and product executive building and crafting strategies for market-defining software like Microsoft Office and Netscape Navigator. She spent a decade advising companies on product marketing with Silicon Valley Product group and also teaches marketing and product management at UC Berkeley's graduate school of engineering. As an Operating Partner at Costanoa Ventures, she sits on multiple boards and coaches startups on all things go-to-market. Martina holds a B.A. in Political Science and M.A. in Organizational Behavior from Stanford University. She's a native Californian, mother of two beautiful daughters, and happy wife.
ABOUT BRIAN SCHWARZ
Brian serves as a Vice President of Product Management at Pure Storage focusing on the FlashBlade product line. He is passionate about building simple solutions to the complex technical challenges. Prior to joining Pure in 2014, he spent 6 years at Cisco Systems building the Unified Computing System offering. Brian joined Cisco via the acquisition of Nuova Systems. Brian has also held management and technical positions at Veritas, Exodus Communications, Teradyne, and Microsoft Corporation. Brian earned a BS in computer engineering from Rensselaer Polytechnic Institute, and a MBA from the University of Washington.