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ProductTank Sthlm February

The theme for Product Tank February: Being data-driven: how to effectively and tactically transform an organization into making more data informed decisions

Speaker #1: Alexander Svanevik, Schibsted

Alex is Lead Data Scientist in Schibsted's Insights team.
Before joining Schibsted 3 years ago, Alex worked 3 years in consulting, and 1 year as a startup founder. He has an academic background from artificial intelligence and machine learning.

Alex will talk about how Schibsted leverages insights to build better products, with examples from areas such as messaging, pricing, and user retention.


Speaker #2: Sara Gabrielsson, Spotify

Sara is a product manager for both Spotify's checkout experience and the payments platform.

Speaker #3: Heather Campbell,

Heather Campbell is a product manager at in Amsterdam where she works on consumer web products, focusing on applying user generated content to drive product growth. Prior to working with, Heather held roles in two European venture capital firms focused on marketplace & e-commerce businesses. Heather holds a BA in International Studies from the University of Washington and a Masters in Management from London Business School. 
Heather will share her experience working with product teams at to use data at every stage of the product development process, from finding new opportunities to validation to iteration. 



We’ll also have some mingle time before and after the speakers. This is great way to network with other product managers!

Help us out: Are you willing to speak in the future, or do you have tips for someone else who might make a great speaker? Please fill out this form with your name and possible topics. 

Big thanks to Spotify, who is sponsoring the location and refreshments for the event! Interested in sponsoring a future event? Click here


For those of you that are new to ProductTank, here's a brief intro:

ProductTank provides an opportunity for Product Managers working in a variety of industries to exchange ideas and experiences about Product Management, Business Modeling, Metrics, Usability and all the other things that get us excited. ProductTank was started in London, UK, and often features talks from guest speakers on both technical and business related topics, networking opportunities, and good old-fashioned networking in a casual setting.

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  • Despina S.

    Interesting presentations, nice atmosphere!

    8h ago

  • Kenneth H.

    Good hosting.. A little slow presentations.

    10h ago

  • Peter G.

    Good talks with relevant content for me


  • Jonathan D.

    It was great overall, nice venue interesting speakers perhaps not super in depth but pretty interesting and the speakers were surprisingly open with how they worked. Nice mix of people in the audience, sufficient beverages etc in general super nice. Would have been nice with a specific in-depth user case ie we had assumption x tested why and the result was that we changed z.


  • Lev K.



  • Jacqueline D.

    We're looking forward to seeing you all on Tuesday evening! Please note a few things:

    1) Arrive on time - no later than 6:15. Due to building security, someone needs to meet you at the door, and we will not have anyone posted there after 6:15. Also, we may have a few more people than seats, so arrive early to secure your spot.

    2) We have quite a few people on the waiting list, so if your plans have changed, please update your response by midnight tomorrow to free up that space for someone else.

    3 · 3 days ago

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