THE ART OF ASKING: how to build products users want and need

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Google for Startups Campus

Ha-Umanim St 12 · Tel Aviv-Yafo

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The art of asking: how to build products users want and need

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Everyone seems to have opinions on what users want… So, how can we validate assumptions and increase the learning curve for future productizing?
As product managers, our mission is to recognize the relevant features that would make users fall in love with our product.
Creating a method that assists productizing for the user, one that both tests user feedback and allows the team to learn what users want this is the is an art form which stands at the core of our upcoming meetup.

In this ProductTank TLV meetup, Monday, June 17, Chen Shir and Gil Sadis will give you some insights into the art of building products that users love to use.

You don't want to miss this Meetup!

The agenda for this meetup:
19:00 Mingling and Munching
19:30 Chen Shir and “listen watch observe: how to build products your users care about”
20:00 Gil sadis and “Nobody wants your fucking product”
20:30 Re-Mingling

Chen Shir ( is a product strategy expert, specializing in consulting start-ups. With a background in planning, designing and leading consumer and business products for millions of users in a range of industries, including IoT, medical devices, homeland security, communications, and e-commerce, she understands the intricacies of balancing between offering unique user value and meeting business needs. Chen has a B.A. in Interactive Communications and a Masters in Communications, both from the IDC Herzliya.

Gil sadis ( is an experienced product and marketing professional and has worked in some of Israel’s leading startups. Currently, Gil is VP Product at Lemonade, insurance powered by tech and driven by social good. Previously, Gil worked as VP Product at BlazeMeter (acquired by CA) and Taptica (IPO) and founded Licensario. He holds a BSc in Software Engineering from Ben Gurion University. As one of his biggest passions is to help startups. Gil is a mentor at the Sigmalab Accelerator (powered by Yahoo) and a frequent speaker at startup meetings and conferences.

• Important to know: The event will be held in Hebrew