Designing Experiments for Product - Examples from Small vs. Big Enterprises

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Empathy, Experiments, and Evidence-informed decision making has generally been incorporated into Product Management best practices. The trick is how to balance execution with these learning principles in order to achieve the company’s strategic priorities. The need exists both in startups and large enterprises, but the balance is different as are the challenges. Brant will discuss Lean Innovation, when and how to apply the principles, how to get leadership buy-in and how to measure your progress.

Brant Cooper is the author of the New York Times bestseller "The Lean Entrepreneur” and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations. He has experienced monumental milestones such as IPO, acquisition, rapid growth, and crushing failure.

He serves as a keynote speaker, advisor to entrepreneurs, accelerators, and corporate leaders, and in his current venture, Moves The Needle, empowers organizations to be closer to customers, move faster, and act bolder.