The Hatch Journey; The Analytics of Human Behaviour

This is a past event

100 people went

Urban Hub Serviced Offices

318 Lambton Quay · Wellington

How to find us

Take the lifts to Level 2

Location image of event venue


I've been told designers make the best product leaders (ok, I've only been told this by designers, but still).

From all accounts Natalie Ferguson, Head of Product at Hatch, is proving them right. Please come along to hear a bit about the Hatch story and how Natalie is bringing her design roots to her product thinking.

Thank you Natalie! And thank you to Ajita for hosting us at Urban Hub :-)

Hatch is an investing platform that allows you to mix and match investments to grow your wealth your way.

Self-directed investing is a behavioural minefield - everything from Trump to Twitter to tariffs, influences what investors do. And Hatch can track it all. Every deposit, investment, page view, button click.

We've grappled with some big questions about how we should manage our customer's information. What should we measure? How should we measure it? How do we make sure we're driving behaviour that benefits our customers and us?

Natalie will walk us through the first 11 months of Hatch and how they set up a behavioural analysis framework to drive growth.