World Product Day London: Products at the intersection of physical & digital

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** World Product Day - When pixels meet particles: Managing products at the intersection of physical and digital**

After our first ever World Product Day last year – featuring an incredible 90 local, in-person, events all over the world – we’re bringing it back on May 15, 2019.

This year, we're live streaming from London, and making a ton of noise on the hashtag #worldproductday – leading to a wave of product discussion that will start in Wellington, New Zealand, span 43+ countries, and culminate across the West Coast of North America 20 hours later. Make sure you get involved...


We often focus on product that operate purely in the world of digital. This month we're going to take a look at what happens when you have to work across both software and hardware. Joining us will be:

Sophie Deen - building the Children's Intelligence Agency

Sophie Deen will talk about her experience building a new product and brand - The Children's Intelligence Agency - from the ground up across multiple platforms including books, TV, digital and real world experiences.

Sophie is the founder and CEO of kids’ media company, Bright Little Labs. She believes in the power of storytelling to promote critical thinking, computer science and equality for ALL kids. A former lawyer, techie and children’s play therapist, Sophie has worked alongside Code Club, Google and the Department For Education, to help introduce the new coding curriculum in primary schools.

She was named as one of Computer Weekly’s ‘Most influential women in UK IT’ in 2017 + 2018, as well as London Tech Week’s ‘Changemaker’ in 2018, and the Barclays/Everywoman ‘Startup Founder of the Year’ in 2017.

Toby Martin Hughes - working across hardware and software

Toby will talk about his recent project re-designing a complex kids computing platform - Pi-Top - across hardware and software experiences.

Toby is Senior Product Manager at pi-top with a background in building hardware and software products in educational and consumer technology.

Lucy Gill - moving into digital from physical

Lucy Gill will talk about her experience over the past ten years working with established companies associated with physical products and what they learned about making a move into consumer software experiences.

Founder of Digills Consulting, Lucy supports development of products and services for children particularly digital products, EdTech and physical/digital cross-over products.

This event has been curated by Nick Marsh

Nick is Head of Product at Wonderbly, the world's leading personalised book company, where he helps a diverse team of writers, artists, designers and researchers create products that inspire children to believe in themselves. Prior to Wonderbly Nick spent ten years or so working in design consultancy for big brands, small startups and has successfully failed to launch his own digital products as an entrepreneur several times.

A huge thanks to our sponsoring partner this month, Knowit - - a long standing ProductTank partner.

"Knowit specialise in Product and Development hiring. We are passionate about these markets – we believe in their growth and we want to be part of it. We’re a small business, therefore our reputation means everything, this is why we focus on building great relationships. We don’t want to supply you with one candidate or one opportunity. We’re in it for the long haul, consistently helping you to be a success."

6:30 - Doors & free bar open
7:00 - Talk starts
8:10 - Q&A