We are very excited to welcome Marty Cagan, author of INSPIRED and founder of Silicon Valley Product Group, to Portland.
For this special event, we'll start with 15 minutes of mingling, have 90 minutes for the main event and Q&A, and end with another 15 minutes of mingling. Be sure to show up on time for this one.
Product is Hard
Marty Cagan, author of Inspired and founder of Silicon Valley Product Group
I have been coaching product people and teams for many years, and mostly the questions I get are straightforward, but occasionally I'll get a truly tough question. The type that doesn't have a clear cut answer, and it's not obvious what the best course of action might be, but can really make a difference in your success. In this talk, I'll be posing these questions, and then I'll be sharing my opinions and reasoning. Nothing pertaining to product is off limits. We'll talk about politics, culture and even (process) religion. We'll discuss prioritization and decision making, especially when we don't have as much data as we'd like; handling very difficult people especially senior executives; managing conflict on the team; dealing with low morale; changing company culture; regaining control of your time, and picking your battles. We will also have a Q&A where you can pose your own tough questions.
Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is also the author of the book INSPIRED: How to Create Tech Products Customers Love.
Also, thank you to our host, Jama Software. Check out their job postings here:
Jama Software: https://www.jamasoftware.com/company/careers/