Past Meetup

Qualitative Intelligence: The art of qualitative data turned powerful insight

This Meetup is past

230 people went

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We're excited to welcome Mitchell Gillespie for February's ProductTank Toronto!

Intelligence is defined as "the ability to acquire and apply knowledge." When it comes to leveraging qualitative insight the difficult and consistent fallacy of any person acting as the Voice of the Customer is a struggle to successfully "acquire" and "apply" without hours of tedious, painful, and isolated effort. Every audience member will leave the talk understanding how to assess/score their organization's ability to acquire and apply qualitative insight by reflecting on 4 critical dimensions (with recommended approaches):

1. People & Teams
Is your cross-functional organization participating in building qualitative insight?

2. Strategic Frameworks
Is your cross-functional organization using appropriate strategic frames of thinking to parse and isolate qualitative insight?

3. Automation & Facilitation
Is your cross-functional organization facilitating people's ability to easily capture, analyze, and share insight?

4. Tooling
Is your cross-functional organization using the appropriate tools to empower everyone in the company? (e.g. NomNom Insights)

Throughout this discussion Mitch will highlight his ideological belief in the power of qualitative insight, some hypotheses being experimented at Wave, and some examples of success he's experienced. Also, if you haven't caught on already, you'll also leave with the appreciation of how building qualitative intelligence is a team sport. Product departments alone (incl. product design) could never achieve optimal results without the participation of many other cross-functional peers.

Mitch is inspired by engaging with people who are passionate about making an impact in any shape or form. He believes internal optimism, grit, and resilience is critical to succeed in today's digital product industry. Currently, as the Director of Product Management at Wave, Mitch is responsible for supporting & sharpening the organization’s ability to deeply empathize and collectively solve the needs of the brave small business owner. As the number of competitive entrants grows Wave (and the product group specifically) is acutely focused on optimizing the strengths and motivations of every employee as a competitive advantage. Mitch has taught numerous 10-week cohorts at BrainStation in product management because he thoroughly enjoys every light bulb moment observed. When Mitch is not raving about Wave, customer’s pains, or the role of product managers you will likely find him lost in the backcountry of Algonquin Park or some beautiful mountain range.


Thanks to our generous sponsor, Connected.

Composed of world-class engineers, designers, and product and business strategists, we’re Connectors, a team of trusted product builders able to participate along the entire product development lifecycle—from validation to release and beyond. Our dual-track commitment to discovery and delivery not only surfaces stronger insights, but gives us increased accountability to user outcomes and business impact.

Before all else, we pride ourselves on our people. At 162 trusted product builders and counting, we are proudly headquartered in Toronto, deploying co-located teams to major clients across the globe. A close-knit group of teachers and learners, we are united in our values and our pursuit of better.

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