TOPIC: Casper CXO on Building Brands That Count
Building a brand isn't just the craft of your marketing team - it's also a critical part of product development. In the tech world, product teams are often focused on a highly rational process: identifying user and business problems, generating solutions to them, iterating and optimizing. But how do you create products and experiences that drive higher order emotional resonance, provoke, and transform culture at large? Casper CXO Eleanor Morgan will share the secret to building brands that resonate and bring delight to your customers.
About The Speaker: Eleanor Morgan is the Chief Experience Officer at Casper - responsible for the design and development of the Casper customer experience across all touchpoints (digital, retail, in-home). Prior to joining Casper, Eleanor spent nearly 10 years at IDEO where she led the development of dozens of award-winning products and brand experiences for startups and Fortune 500 companies. Prior to IDEO, she worked as a product designer at Volkswagen. Eleanor holds a Masters in Mechanical Engineering from Stanford University and currently lives in NYC.
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