Product Tank September : Writing for delightful products

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Dear product people

Have you ever faced a challenge while writing your product/feature copy? How many times we as PMs have heard that the product description should be short & crisp but meaningful at the same time!
Sometimes, while writing those error messages, we forget to mention the actual problem & say "something went wrong".
Find out how and what skills you’ll need to do this perfectly.

In this session, you'll learn:

Writing for delightful products
- Can words delight?
- Why does it matter?
- Grammar *blech*
- Copy metrics for product managers

Meet the speaker : Albert Dias

Albert is the CPTO at Musafir Business – a travel management app for companies. He began his career as a Producer, where he delivered award-winning digital products for companies like Adidas, Emirates and Mercedes. In 2008, he co-founded an online travel company named, which has managed over 1 billion USD in regional travel.

Albert lives with his wife and two boys on the shores of sunny Dubai. In his spare time, he likes to run, sing and cook. Find out more about him on LinkedIn:


Anyone who sees themselves as a Product professional—or someone who wishes to become one—and would like to have a deeper insight into the anatomy of mind that constitutes leadership in building products

Pls note : This is a FREE event

Organizers :

Sanchi Gupta
Sanchi is a product specialist leading the products in with a focus on delivering seamless user experiences. She has experience in building products which cater to multiple platforms (Web/Mobile/Native apps); multiple channels (B2C, B2B, Corporates) across online travel & payments domain. Prior to, Sanchi delivered a rich online experience for Paytm Payments Bank. She shared the stage with the honorable Finance Minister & Paytm CEO Vijay Shekhar Sharma to launch the first Paytm Payments Bank debit card. Before this, she worked as Product Manager with Yatra Online Private Limited where she built multiple products from Yatra mobile app to a multilingual lite app to Bus & Train products.

Amit Godbole

Amit is a Product Manager at MG. He has built games and consumer products with EA sports, WMS and security products with Gurucul
Currently, building products into B2B space, He is an avid reader and passionate Product community, enthusiast.