*Special Event* Ethical Strategy for AI Driven Marketing and Digital Advertising

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Use of big data and algorithms in digital advertising - opportunities, challenges and the privacy and ethical implications. DPIA for algorithms and algorithmic impact assessment. *Special Guest Speaker* Ivana Bartoletti (founder of Women in AI) will join us for this fascinating discussion, a superb opportunity to think about the issues that really matter to the future of marketing and adtech. Places are limited so don't miss out.

FURTHER EVENT DETAILS

Who is the event for?
Privacy People, Marketing People, Data People and People interested in interesting stuff!

What is the format?
4.00 pm Registration tea/coffee.
4.30 pm Welcome and Introduction
4.40 pm Presentation from Ivana Bartoletti Co- founder of Women in AI and Head of Data Privacy at Gemserve. Ivana is well known in the privacy and AI communities and recently spoke at the OECD’s integrity conference.
5.30pm Discussion chaired by Laura Irvine of only 4 Scottish solicitors accredited as a specialist in Data Protection and FOI Law.
6.00pm Drinks and networking

#marketing #ethics #dataprotection #datascience #digitalmarketing #datagovernance #privacybydesign