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Discuss: Made To Stick


We'll discuss: Made To Stick, by Chip and Dan Heath

Amazon Review:
With an entertaining blend of case studies and startling research, the Heath brothers lay out the critical elements of a sticky idea. They are--

1. Simplicity

2. Unexpectedness

3. Concreteness

4. Credibility

5. Emotions

6. Stories

As you might expect, the authors use these techniques to drive home their point. For example, in the chapter on stories, they talk about Subway's Jared campaign--quite a dramatic behind-the-scenes story besides being a near perfect example of storytelling in marketing.

Although these six elements seem like common sense, they are woefully underapplied in business communication. The authors state it well--

"Business managers seem to believe that, once they've clicked through a PowerPoint presentation showcasing their conclusions, they've successfully communicated their ideas. What they've done is share data."

Well researched, easy to read and hard to forget.

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  • Chaim S.

    So, are we all awaiting August 19, or do we want to get together before then? How about after work drinks say, next Monday, 7/8? Does that work for you?

    July 1, 2013

  • Chaim S.

    Is anyone sending around a contact list? I'd like to stay in touch with all of you.

    If it's not being done formally, feel free to email me your info.


    June 29, 2013

    • Earle

      Hey Chaim,I created and shared a Google Spreadsheet with you of the people who made it out to last week's meetup and put their contact info in my notebook. You can check it out here:­

      July 1, 2013

    • Chaim S.

      Thank you, Earle. Looks good.

      July 1, 2013

  • Esmeralda M.

    Im glad i was able to make this one. A nice mix of psychology enthusiasts sharing different ideas!

    1 · June 24, 2013

  • Chaim S.

    Great group and even greater discussion. What a treat--meeting such intelligent, well-read, respectful people and hearing their thoughts and ideas. And maybe even sharing one or two of my own.

    June 24, 2013

  • A former member
    A former member

    Currently visiting the University of Hamburg! Will be back next month.

    June 24, 2013

  • Jay

    Free download of first chapter of Made To Stick. Enjoy

    1 · June 24, 2013

  • A former member
    A former member

    Sorry-Something else has come up! next time please...

    June 20, 2013

  • A former member
    A former member

    Can't wait to read it this weekend!

    June 19, 2013

  • Shakespeare

    I have finally found the book and will be reading shortly. Yay!

    June 18, 2013

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