Content Marketing Strategy for Startups and SMEs

This is a past event

54 people went

The Burger Barn Cafe

Opp. ICICI Bank, Off FC Rd, Ghole Road, Shivajinagar, Pune · Pune

How to find us

Call Cafe at 020 2543 0612 or Raaj at 7710934370

Location image of event venue


Content Marketing is considered the next step in digital marketing and it is important for all business - small or big - B2C or B2B. Its importance is reflected in the famous quote by Seth Godin - Content marketing is the only marketing left!

In fact, content marketing is the future of marketing. Content marketing is driven by one big idea: if you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers. Content is king for marketing, today more than ever before.

Organizations worldwide are spending huge resources to produce and distribute compelling online content to build loyal followers. If you think content marketing is just a new buzzword, just have a look at the following trend. Content marketing has already become a mature marketing movement.

Many startup and small business owners, however, get intimidated by such new ideas in online marketing. They get frustrated and want to give up. If you're a startup or a small business and the idea of building a Content Marketing Strategy for your business is giving you a headache, then you are welcome to join this meetup event.

In this seminar, we’ll go through the steps to understand how to create an easy to execute content marketing strategy suited for your business. As startups, we are always working on a shoestring budget, looking at gaining visibility and brand awareness at small investment. So if you fit this bill, then this seminar is for you!!

Agenda :

Date : Sunday, May 22, 2016 , 10:00 am to 12:30 pm

Networking : 10:00 AM to 10:30 AM

Session 1 : 10:30 AM to 11:30 AM
• Understanding content marketing
• Why startups and SMEs need Content Marketing?
• Why most business suck at blogging and how to do it correctly?
• Tips and tricks for Content Curation and Creation
• How to share content online and offline to make the most of it?

Session 2: 11:30 AM to 12:30 PM
• 7 Step Plan for Content Marketing Strategy
• Understanding the link between Content Marketing and SEO
• Understanding the link between Content Marketing and Social Media Marketing
• Case studies of successful implementation of Content Marketing
• Content Marketing - Do it In-house or outsource?

Venue: The Burger Barn Cafe
1202/ 1 Ghole Road, Off FC Rd,
Opp. ICICI Bank, Next to Sun & Moon Restaurant
Shivaji Nagar, Pune

Google Map : Click here (

Contribution : There are no entry fees, but participants are requested to buy Snacks and/or drinks worth at least Rs. 150.

Note: Seats are limited available on first come first served basis. We will stick to the schedule, so please be on time.

Target audience: This seminar is ideally suited for startup entrepreneurs and small business owners. Digital Marketing , Advertising and Media professionals, Bloggers, content writers, website owners and all Digital Marketing enthusiasts can get meaningful insights too.


Akshya Borkar

Akshaya Borkar is the co-founder of an award winning social enterprise, The Art and Craft Gallery. Her social enterprise is bootstrapped and grown with the power of digital marketing, using 12+ platforms. Akshaya has a business degree from University of South Australia and has worked in various corporate roles across multiple industries.

Raaj Paatkar

Raaj Paatkar has more than 25 years of experience in financial and tech industries with a concentration in the IT field. He offers consulting services in Digital Marketing including SEO, Social Media Marketing. He has been helping SMEs in India, Japan and USA to be successful in their digital marketing campaigns.